AYOMIDE
OKE
Three years planning and running the campaigns behind major-label release cycles — from first teaser to the streaming numbers that follow. Currently steering marketing for a Lagos-based roster including Qing Madi and Zhus JDO.
Every campaign, measured.
Growth isn't a vibe — it's an intentional effort to move the the brand upward. Here are some metrics that moved under my campaigns. 15x Qing Madi's YouTube channel growth — from 20,000 to 300,000+ subscribers .
Marketing built inside the music industry, not around it.
I lead music release marketing and promotional strategy for a Lagos-based record label — planning campaigns that run from the first pre-release teaser through the weeks of push after a track or a body of work drops, across Spotify, Apple Music, YouTube, Instagram, TikTok, and X.
That work sits alongside paid media across Meta, X, Snapchat, YouTube, and TikTok, influencer marketing, and coordination across A&R, content, and PR teams to keep every release timeline and marketing objective aligned.
Before marketing, I spent some years in the construction field, which is where the project-management instincts came from. I brough the same planning discipline from building schedule to music release calendar.
Campaigns behind the streams.
Ran the full content and marketing strategy behind Qing Madi's songs which led to increased YouTube presence, then led the release push for "Vision Remix" (feat. Chloe Bailey) and other songs including her debut album.
Grew his YouTube channel from the ground up and ran paid ad campaigns behind his three biggest songs, driving them to a combined multi-million stream count on streaming platforms.
Built the social media engagement and paid promotion strategy for a foodtech startup from scratch to increase app download & usage, using Meta Ads Manager & LinkedIn Ads Manager. Also sent report on campaigns which was then used to make some vital decisions moving forward.
Where the work happened.
- Lead release marketing across a roster including Qing Madi and Zhus JDO, from pre-release teasers to post-release promotion.
- Grew artist and label social following by over 300% through content strategy, paid social, and influencer marketing.
- Partner across A&R, content, PR, logistics, and management to keep release timelines aligned.
- Strategy and campaign execution for independent artists and industry clients.
- Shares educational content teaching emerging artists how to market their own music.
- Used Meta Ads Manager to drive app download for a foodtech startup.
- Built brand presence from zero for a table water and product line.
- Designed neighbourhood-level, data-backed awareness campaigns and retailer/wholesaler partnerships.
- Provided high-quality annotated data to improve AI/ML model accuracy on cross-functional projects.